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Corporate
Profile
At
PRAdvantEDGE we understand the power of potential, and we know how to unlock
it......
We
are proud to be a boutique firm where our size, approach, innovation, creativity
and commitment to our clients allows us to be service and
outcome-oriented.
Whether
you’re large or small, in the public or private sector, we strive to
understand who you are and to help you move beyond vision and goals into the
arena of action and real impact: successfully implementing, enhancing and
achieving mission, positive visibility, productivity, growth and
influence.
Our
experience includes:
Media
Relations
Strategic
Communications
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Op-ed placements/feature
articles for clients in:
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Broadcast
news coverage for clients on:
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Now
with Paula Zahn on CNN
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The
O'Reilly Factor on Fox
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CBS
Channel 2 - Los Angeles
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KCAL
Channel 9 - Los Angeles
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ABC Channel
7 - Los Angeles
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Fox
11 - Los Angeles
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UPN
13 - Los Angeles
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ARD - German Public Radio
(32 million listeners in European market)
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Major
broadcast pieces for clients on
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Life &
Times on KCET (Los Angeles PBS Affiliate) - two
ten minute segments
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The
Larry Elder Show on
KABC Talk Radio (Nationally Syndicated) - 60 minute afternoon
drive-time guest-spot for client
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The
Al Rantel Show on KABC Talk Radio - 2 hour evening drive-time
guest spot for clients
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The Dennis Prager Show
on KRLA Talk-Radio
(Nationally Syndicated) - 60 minute guest spot for client
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Half-hour TV Documentary Special about client's program on Fox 11 Los Angeles.
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Developing
and implementing on-going media outreach campaign to introduce new,
cutting-edge client organization to Southern California media and opinion
leaders. Campaign resulted in successful meetings and on-going
relationships with several journalists including representatives of Newsweek,
Associated Press, the Los Angeles Times, La Opinion, LA Weekly, US News
& World Report, The Wall Street Journal, The New York Times, The Jewish
Journal of Los Angeles, ARD (German Public Radio )and news executives at KCBS (Channel 2), KNBC
(Channel 4), KTLA (Channel 5), KCAL (Channel 9) Fox (Channel 11), UPN
(Channel 13), KMEX/Univision, KCET (PBS) among others.
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Coordinating
and implementing highly successful media outreach programs and events on behalf of
client to introduce community organizations in Southern California to
producers, reporters, executives and anchors of KCBS and KCAL 9 in Los
Angeles.
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Counseling
and partnering with client to develop successful outreach campaign materials and
promotional products to be distributed to introduce organization to the
community and for fund development purposes.
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Raising the Los Angeles profile of the oldest human relations NGO in the United States with the
vehicle of international relations outreach at the local, national and
international level by a strategic campaign to develop and strength relationships and
implement
innovative programming. The agency’s
increased profile enabled domestic and overseas negotiated successes that
advanced institutional goals and policy positions of the community at-large.
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Strategic
communications strategies leading to successful cultivation
of
new relationships, and expansion
of existing working associations, coalitions
and collaborative efforts with broadcast
and print media, key
diplomats, consulates, community and political leaders and lay board members.
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Creating
and marketing
innovative seminars
and programs to
and for
the Los
Angeles
Consular Corps on
urban issues, terrorism,
local
and national
politics, international concerns and immigration challenges.
Programs became signature product of NGO and were widely used in successful
branding and marketing strategies to increase membership, raise funds and
increase profile and awareness of organization.
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Strategic
communications campaign that
expanded
NGO's outreach
to include all
eighty-four members of the LA Consular Corps, the largest concentration of
diplomats outside of
Washington, DC
and
New York City.
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Devising
and implementing strategic communications campaign to raise profile of
newspaper watchdog group and turn
legislative affairs department into an income-producing division,
the first time this approach was taken in the history of the organization.
Strategy included conceptualizing,
developing and promoting a new sales opportunity project -- identifying and reporting on
legislation and government mandates with the potential to produce revenue. This initiative prompted the
establishment of numerous high-yield accounts and produced several
hundred thousand dollars in its first year.
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Creating new opportunities
for newspaper legal advertising sales expansion by researching and reporting on emerging
trends.
Community
& Stakeholder Relations
Government
Relations & Public Affairs
International Relations
Issues
& Advocacy Management
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All
aspects involved in staffing
and coordinating high-level interfaith Catholic
and Jewish mission to The
Vatican
and Israel
in the wake of Pope John Paul II’s historic 1998 Holocaust statement,
We Remember: A Reflection On The Shoah.
Mission
included negotiations
with prominent religious, diplomatic and political leaders
of all faiths in Italy
and Israel
with positive
impact for NGO and progress in the movement of sensitive agenda items.
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Raising the Los Angeles profile of the oldest human relations NGO in the United States with the
vehicle of the international relations endeavor at the local, national and
international level by strengthening relationships and implementing
innovative programming. The agency’s
increased profile enabled domestic and overseas negotiated successes that
advanced institutional goals and policy positions of the community at-large.
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Cultivating
new relationships, and expanding existing working associations, coalitions
and collaborative efforts with a
variety of stakeholders, including key
diplomats, consulates, community and political leaders and
lay board members,
as well as the media.
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Representing
NGOs and organizations at high level meetings and functions with external
and internal leadership.
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Developing
and sustaining media contacts to raise profile and understanding of NGOs' and organizations'
missions and activities.
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Article
and speech research and writing on relevant domestic and international
issues for staff and lay leaders/board members of NGOs and organizations, as
well as public speaking on behalf of NGOs and organizations.
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Writing
and disseminating relevant press releases and media alerts as needed by
client organizations and NGOs.
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Organizing,
coordinating and staffing
high-level meetings,
with heads of state, ambassadors, diplomats, political, religious, civic
and community leaders.
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Researching
and writing advocacy briefs, coaching meeting participants, pitching media and
coordinating strategies for high-level meetings and seminars.
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As
part of overall NGO outreach strategy, implementing
unique social and networking programs for diplomats, politicians, clergy,
media and community executives to meet and interact with each other.
Program
Development & Administration Program
& Product Promotion & Publicity Event
Planning/Management
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Creating
and marketing seminars
and programs to
and for the Los
Angeles
Consular Corps on
urban issues, terrorism,
local
and national politics, international concerns and immigration challenges.
Programs became signature product of NGO and were widely used in successful
branding and marketing strategies to increase membership, raise funds and
increase profile and awareness about organization.
-
Expanding
outreach of NGO to include all
eighty-four members of the LA Consular Corps, the largest concentration of
diplomats outside of
Washington
, DC
and
New York City
.
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Coordinating
all aspects of the AJC/Friedrich
Naumann Foundation’s (Germany)
signature
Promoting
Tolerance in Central and Eastern Europe Program
in
Los Angeles, increasing program’s
profile via successful media and community outreach. Program, which
extends over several days, brings together leaders in the media, politics,
education and human rights from new democracies in Eastern Europe and
exposes them to high-profile opinion leaders and community organizations
throughout the United States.
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Arranging
and promoting the Los Angeles segment of the US tour of The Shinonome Chorus
from Japan.
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Orchestrating,
coordinating and promoting
program launches, entertainment events,
annual meetings, VIP receptions, classes, seminars and other high-profile special events.
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Assessing,
designing and
executing internal and external programming, organizational goals,
advocacy, training and outreach for Los
Angeles NGO's International
Relations and Executive
Board Programs.
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Researching and
securing experts, speakers, seminar leaders and new sources of program funding.
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Recommending and
researching new national and local board members and leaders for NGOs and
organizations.
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Developing
branding strategies for printed
materials to support board meetings, programs and special events.
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Successfully
marketing, publicizing and promoting programs and special events for NGOs and organizations via earned
media, grassroots outreach, community coalitions and campaigns.
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Effectively
developing, tracking and maintaining program budgets as defined by client NGOs,
and securing pro bono talent, free advertising and other donated program
assets.
Public
Policy Advocacy & Analysis
Crisis
Communication Strategies
NGO
Training & Leadership Development
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Conceptualizing
and presenting cutting edge seminar on the fundamentals of US
civil society, community
organization, advocacy and activism for the Association of Turkish American
Associations at their annual conference.
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Creating
and chairing pioneer NGO national staff training in International Relations
program development.
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Designing,
arranging and
launching all aspects, training materials and funding for Los
Angeles NGO's first Leadership Seminar to strengthen the commitment of existing leaders,
and to identify new local leaders.
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Instituting
new management and training for NGO
staff and volunteers in crisis
communication planning and diverse diplomatic
protocols.
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Successfully intercepting and assessing new
legislation and its public and organizational fiscal impact for
for-profit newspaper watchdog group.
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Researching
and preparing
crisis "defense and offense plans," including creating opposition arguments and
drafting alternate language,
to fight
numerous proposed bills attacking legal advertising laws to be used by newspaper
industry organizations in their written and oral testimony to the Legislature.
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Devising and
implementing
legislative tracking methodology on behalf of newspaper watchdog group to track the progress of hundreds of bills
annually while prioritizing high-impact legislation for appropriate use of time
and lobbying resources.
We
believe that whether you’re a non-profit or a large
corporation, message development is key: who
you are and what you believe in moves hand in hand with what you produce, what
you sell or what you wish to accomplish. It
is vital to develop a powerful message, stay on message and effectively
disseminate that message. It is
equally as important to implement that message by developing innovative and
impactful mechanisms and programs that activate that message, making the mission
and aspirations of your corporation, NGO or organization real and appealing.
In today’s competitive and noisy marketplace, be it of ideas or of
products, for dollars or for members, for visibility or media coverage, it is
more important than ever to focus on moving your message, and making your
message move others.™
We
developed and believe in the concept of Fusion PR®, a holistic approach
to communications that combines traditional strategic communications activities
and campaigns with content-based substantive program development, research,
analysis, implementation and administration services.
We believe that the collaborative approach of Fusion PR® is a key component in successful public relations and
public affairs campaigns for both our for-profit, non-profit and NGO clients.
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